About

Making healthcare innovation work in the real world

I help medtech, diagnostics, and life science teams bridge the gap between technical excellence and market success. True commercial success happens when innovation aligns not with assumptions, but with real-world needs, behaviours, and decision-making processes. I bring together strategic insights and applied behavioural science to help teams uncover what drives adoption, and use this to focus development, refine positioning, and shape products people actually want to use.

For a decade, I have worked with startups, scale-ups, and global leaders to:

Align innovation with market needs and priorities

Define the opportunity, focus development, and make sure you're solving the right problem for the right people.

Understand how decisions are made in practice

Map workflows, customer and patient journeys, and barriers to adoption, beyond the clinical evidence.

Shape a positioning and messaging that resonate

Craft a story that speaks to users, customers, and payers based on true value, not just features.

I hold a PhD in Marketing, specialising in how culture, language, and identity affect decision-making. My background also includes degrees in Business Engineering and a decade of experience in healthcare consulting and insights.

Since 2015, I have supported pharma, medtech, and life science clients in Europe and the US across oncology, immunology, rare diseases, nephrology, psychiatry, neurology, diabetes, obesity, cardiovascular diseases, medtech, diagnostics, and more.

Having lived and worked in six countries since 2010, I bring strong language skills and cultural awareness to every project. I often work directly across regions, ensuring sharper insights and seamless execution.

Born and raised in Belgium, I’m now based in Berlin, where I live with my husband, two sons, and our ginger cat, Zelda. Outside work, you’ll usually find me learning a new language or reading about history. I work with clients worldwide.

Why work with me?

When you hire a consultant, you’re not just looking for expertise. You need someone who makes your job easier and delivers results. Here’s why my clients trust me:

Practical and actionable

No fluff, no endless reports – just insights that are clear, compelling, and ready for action.

Focused on impact

I go beyond research to help you design strategies that shift behaviour and improve outcomes.

Methodology agnostic

With extensive quantitative and qualitative experience, I select and adapt the best tools to address your specific business issue.

High-quality execution

Sharp analysis, strong visual and written communication, and deliverables that make complex ideas simple.

Global perspective

With extensive international experience, I understand the nuances that shape market dynamics and behaviour across cultures.