Services

Helping you overcome hidden barriers & drive market success

I support clients with strategic insights and behavioural science.

Great science isn’t enough. You need to understand the people behind treatment and product decisions. I help clients bridge the gap between technical excellence and real-world adoption.

For medtech & biopharma

Innovation strategy

Spot unmet needs, assess opportunities, map patient/customer journeys, and ensure your product is solving the right problems.

Behavioural insights

Why don’t patients adhere? Why do HCPs hesitate? How do payers decide? Let’s find out what’s going on and tackle it together.

Brand positioning & communication

Build strong brand foundations and craft messaging that shifts perceptions and drives action.

For healthcare consultancies

Behavioural science consulting

Strengthen your client projects with deep behavioural insights and strategies that drive real change.

Proposal writing

Craft compelling, strategic proposals that win business.

Insights project management

From research design to client workshops, ensure strategic clarity and high-quality outcomes. I work across a broad range of qualitative and quantitative methodologies as well as behavioural insights.

Ways we can work together

Project-based consulting

Short-term support for specific research or strategy needs: scoped, focused, outcome-driven.

Ongoing advisory

Regular input to guide internal teams, review plans, or strengthen internal capabilities.

Fractional or interim insights partner

Longer-term, embedded leadership to bridge gaps, steer research, and inform strategic decisions.

FAQs